The Streetwear Project was initiated in 2014 in response to artists and directors request to design fashion within the community. Working with Jack Searls of Noap Studio, each year we host a week- long intensive design workshop to create aesthetic elements that are new and original. Participants use paint, textas and photography to create a host of imagery from around the community, which are then workshopped to create the best images for screen printing as well as creating a design direction for the overall project.
The workshops include photography, collage and digital manipulation using design software. Participants then made the final designs print ready and worked out costing, sizes and market development.
The workshops have continued and this year in 2017, the artists felt that the project needed its own name and online presence. So, in 2017 we brought Jack Searls back again to work on our new range, and work with participants to create a new identity for the range, which has been named Ngurra Streetwear. The concept was developed by Cynthia Burke and the design developed by Janita Ulah. The logo design was conceived in response to the brief “Design a logo which represents the three communities Warakurna Artists works with and services by way of art production and streetwear designs”; the end result we felt articulated the brief and the work we do, in perfect flair.